On Tuesday, April 10, the UW-La Crosse Small Business Development Center, the College of Business Administration, and Waukesha County Technical College will present "Business Across Cultures – China" on the UW-La Crosse campus.

Understanding cultural differences is crucial to success in international business. Business tactics, negotiation strategies, and ettiquette all vary across cultures. "Business Across Cultures – China" will help business owners and managers better understand how those differences affect their business transactions.

The program includes a morning general overview session, "Negotiating Across Cultures," followed by a culture-specific afternoon session, "Commerce and Culture: China." Both sessions welcome discussion and participation and include a question and answer session.

"Negotiating Across Cultures": 9:00 a.m. to Noon

• Understand behavior and business customs in other countries
• Spotlight on Hong Kong
• Promote a positive image
• Avoid uncomfortable situations

Networking Lunch: Noon to 1:00 p.m.

"Commerce and Culture – China": 1:00 p.m. to 3:00 p.m.

• Negotiation behaviors between U.S. and China
• Real-world case studies
• U.S. and Chinese business culture comparisons

"Business Across Cultures – China" will be presented by Richard Gesteland, a noted seminar leader, author, and executive trainer with 30 years of international business experience. Learn more about Richard Gesteland at: http://www.leadingauthorities.com/8841/Richard_Gesteland.htm.

Registration deadline is Tuesday, April 3.

When, Where, Cost:

• Tuesday, April 10 from 9:00 a.m. to 3:00 p.m. (join us for the full day or just a single session)
• Networking lunch will be served at 12:00 p.m.
• Cleary Alumni and Friends Center on the UW-La Crosse Campus
• Full day: $99 (includes networking lunch)
• One session including networking lunch: $65
• One session only: $55

"Business Across Cultures – China" is sponsored by the UW-La Crosse College of Business Administration, Waukesha County Techical College, and the Small Business Development Center at UW-La Crosse with additional support from the U.S. Department of Education's Title VIB program.

Register by phone at (608)785-8783 or click here.

-- Susan Noble

The newsletter is issued electronically every other month.

Please send comments or questions to Barbro McGinn, editor.