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Reporter Contacts
(608) 267-4417

Central Building Location:
201 W. Washington Ave.
Madison, WI 53703
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Mailing Address:
P.O. Box 7970
Madison, WI 53707-7970

Office of Governor
Scott Walker
Link to Governor Walkers's web site
 
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IMPORTANT: As of July 1st, 2011, functions once performed by the Wisconsin Department of Commerce have been moved to other state agencies and the Wisconsin Economic Development Corporation. The former Commerce web site will continue to exist for the next several months as resources are moved to new web site locations. We will make every attempt possible to direct our users to the new locations as web resources are moved.

Wisconsin Waterfront Initiative

Best Practices

Best Practices for a Successful Waterfront Revitalization

Access
  • Contact with water
  • Continuous public space at the edge
  • Open and green
  • Connections to the urban core & neighborhoods
  • Multi-modal
  • Welcoming to all
Quality of Amenities, Activities & Design
  • Continuity of design elements
  • Quality of construction, materials, maintenance
  • Comfort, safety
  • Place specific
  • Variety
Economic Development
  • Water is the attraction
  • Built for local residents
  • Integration of public and private
  • Mixed use
  • Housing
  • Maximize the edge
  • Eco-tourism
Environmental Quality
  • Work with nature
  • Restore ecological functions
  • Diversity of native species
  • Habitat restoration
  • Improve water quality
  • Natural areas
  • Green building practices
  • Integrate interpretation
  • Reduce noise and visual pollution
Public Process
  • Informed involvement
  • Open/transparent/clear
  • Alternatives evaluation
  • Stimulates imaginative thinking
  • Willingness to experiment and take risks
  • Cultivates sense of ownership & pride


  Access

Contact with water
  • Amphitheater Space 
  • Viewing platform/overlook deck
  • Water & watercraft opportunities, ferry service
  • Beaches & walkways
  • Public seating areas
Continuous Public Space at the Edge
  • Biking systems
  • Public access corridors
  • Promenade space
Open and Green
  • Green expanses that connect the waterfront with downtown business districts 
  • Large open green spaces for public recreation
Connections to the Urban Core and Neighborhoods
  • Pedestrian bridges
  • Downtown skywalks & riverwalks
  • Festive banners, trees, broad sidewalks
  • Segregated vehicle and bike/pedestrian traffic
Multi-modal
  • All-purpose trail systems
  • Ferry system/water taxis
  • Scenic drive/parking areas
  • Trolley system
  • Bridge bike/walking paths
Welcoming to all
  • Floral displays/colorful landscape areas
  • Locational signs/displays
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  Quality of Amenities, Activities, & Design

Continuity of Design Elements
  • Repetition of materials and detailing to identify the waterfront area
Quality of Construction, Materials, Maintenance
  • Landscaping & furnishings designed specifically for area
  • Signature design pieces
Comfort, Safety
  • Comfortable places to sit, lounge, or sunbath
  • Water fountains Places for public to obtain services
Place Specific
  • Preserves area’s history/legacy
  • Public Art
  • Maximize potential of prominent views
Variety
  • Passive relaxation activities opportunities
  • Active sports opportunities
  • Range of opportunities for all interests and skill levels
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  Economic Development

Water is the Attraction
  • Expensive real estate overlooks the waterfront for a reason
Built for Local Residents
  • Improvements should be first for residents and then for tourists 
  • Platforms for local fishing 
  • Neighborhood basketball/volleyball courts
Integration of Public and Private
  • Restaurants, shops, marinas mixed with public areas
Mixed Use
  • Residential, office & commercial establishments in same buildings 
  • Special events spaces 
  • Promote utilization year round 
  • Mixed public and private uses
Housing
  • Promote activity at all hours
Maximize the Edge
  • Mix of uses
  • Provide opportunity for exposure to water
Eco-Tourism
  • Aquatic education programs
  • Shipwreck dives
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  Environmental Quality

Work With Nature
  • Boardwalks that adjust to rising and falling water levels
  • Parks designed to work with the path of the sun
Restore Ecological Functions
  • Restorations programs
Diversity of Native Species
  • Utilize native and indigenous plants
Habitat Restoration
  • Restoration programs
Improve Water Quality
  • Water quality improvement efforts
  • Interpretive exhibits that explain work
Natural Areas
  • Allow unstructured space for natural growth
Green Building Practices
  • Green building
  • Green roof systems
  • Wind generation
  • Historic Preservation
Reuse existing buildings
  • Historic Preservation maintains community history and character
  • Attracts tourism
Integrate Interpretation
  • Educational materials on environment and history
Reduce Noise and Visual Pollution
  • No billboards, overhead utility poles/wire
  • Vegetation buffers from noise
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Source:
A slide show presentation featuring successful waterfront examples from around the United States is available through the following link courtesy of the BLUE Project of EcoCity Cleveland and the Cleveland Waterfront Coalition, May 2003. http://www.ecocitycleveland.org/ecologicaldesign/blue/best_practices/bp_intro.html