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Vol. 9 #1, September 2009

Sam Noda, 1948-2009

picture of Governor Jim Doyle and Sam Noda at the inauguration of a new TomoTherapy machine at Edogawa Hospital during the recent trade mission to Asia.
Governor Jim Doyle and Sam Noda at the inauguration of a new TomoTherapy machine at Edogawa Hospital during the recent trade mission to Asia.

Shinichiro "Sam" Noda, who served as the Japan External Trade Organization (JETRO) Senior Trade Advisor in Wisconsin from 2000 through 2005, passed away in Tokyo on September 24, 2009 from acute pneumonia following a battle with cancer.  Sam will be greatly missed by his former colleagues here in Wisconsin and the numerous state exporters, entrepreneurs, and researchers whom he assisted in developing contact networks in the Japanese market.   Mr. Noda's JETRO office was at the Madison Commerce building, but he also maintained a part-time office in the Global Education and Trade Center at Waukesha County Technical College in Pewaukee.

Mr. Noda graduated from the Musahi University School of Economics in Tokyo in 1973.  Mr. Noda spent most of his business career in various management positions at ITOCHU Corp., a Tokyo-based steel manufacturer and trading company.  In addition to working in Japan and the Philippines, he was the general manager of the firm's Atlanta office before joining JETRO.  While in Wisconsin, Mr. Noda specialized in working with biotechnology, nanotechnology, and other high tech firms.  He was known for being able to diagram molecular structures with scientists in one breath and then switch effortlessly to a discussion of marketing implications of cultural differences between Japan, the Midwest, and Southern States.  Mr. Noda and his wife greatly enjoyed the natural beauty and high quality of life in Wisconsin.

After his return to Japan in 2006 he continued to work with Wisconsin firms including TomoTherapy, the Madison-based manufacturer of devices that integrate CT imaging and helical intensity-modulated radiation therapy for the treatment of a full range of cancer tumors.