Vol.
8 #4, March 2009
Food Promotions in Asia
The Wisconsin Department of Agriculture, Trade and Consumer Protection
is sponsoring multiple trade promotion events in Asia this year.
In conjunction with the SIAL China Food Show, a focused trade mission
will visit Hangzhou, China, May 19-24, 2009. SIAL China is
China's largest international exhibition for the food and beverage
trade. The 2008 show featured 1,100 exhibitors from 58 countries
and regions and reported a record 27,718 visitors. Over 12 percent of
the visitors came from outside of China, many from Korea, Japan,
Australia, and south-east Asia. The show attracts a wide range of
buyers interested in a variety of products, including: fresh meat,
fresh and processed fruits and vegetables, canned and preserved
products, confectionery, biscuits, pasta, wine, spirits and alcoholic
beverages, as well as other processed foods.
Food Show Plus! Services include:
- registration assistance with show organizers,
- pre-show competitor analysis for two products,
- dissemination of targeted invitations to qualified buyers for one-on-one meetings,
- translation of exhibitor material into Chinese,
- technical (food industry) interpreters at the show booth,
- on-site show assistance by in-market representative,
- in-market briefing,
- local retail tours in Hangzho,
- qualification of leads, including checks on your top three leads, and
- dissemination of a follow-up letter in Chinese to top three contacts.
The participation fee for Food Show Plus! Services and post-show focused mission to Hangzhou is $300.
Focused Trade Missions for Specialty Food is scheduled to visit Tokyo,
Japan, October19-21, 2009 and Seoul, Korea, October 21-23, 2009.
Businesses can participate in one or both Specialty Food Trade Missions
to see the market firsthand.
Services offered include:
- pre-show competitor analysis,
- targeted invitations to qualified buyers for one-on-one meetings,
- technical (food industry) interpreters,
- chef demonstration using participating companies’ products,
- in-market briefing;
- local retail tours; and
- assistance with qualifying leads from the show.
For more information, contact Ms. Lisa Stout, Agricultural Marketing
Consultant at the Wisconsin Department of Agriculture, Trade and
Consumer Protection, lisa.stout@wisconsin.gov, (608) 224-5126.
--Lisa Stout, Wisconsin Department of Agriculture, Trade and Consumer Protection
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