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Division
of Investment and Export
PO Box 7970
Madison, WI 53707-7970
USA
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Vol.
8 #3, January 2009
Food and Beverage Exhibit Opportunity in China
Wisconsin food and beverage companies interested in expanding their
reach into China can benefit from exhibiting at the U.S.A. Pavilion at
the SIAL China Food Show. The event is scheduled for May 19-21,
2009, in Shanghai, China. Additional meetings in Hangzhou, China,
can be arranged for the days following the show.
SIAL China is considered the event not to be missed in Asia for
professionals in the food, beverage, wine, and spirits
industries. Over 27,700 trade-only visitors from 85 countries
attended SIAL China in 2008. Of those, 56 percent came from the
Shanghai region and 12 percent came from outside China. U.S.
companies can expect to see importers, agents, wholesalers, and
distributors as well as representatives and food buyers from
supermarkets, hotels, and restaurants at the show.
The cost for the U.S.A. Pavilion booth package is $5695 for nine square
meters. Funds are available to help Wisconsin companies defray
the costs of exhibiting. The Branded Program of Food
Export-Midwest provides up to a 50 percent matching reimbursement to
eligible companies for exhibit and travel fees. In addition to
exhibiting, companies can also participate in Food Show Plus! TM
services offered by Food Export-Midwest. These services help
companies make the most of the tradeshow experience and include
registration assistance with show organizers, pre-show competitor
analysis for two products, dissemination of targeted invitations to
qualified buyers for one-on-one meetings, on-site interpretation during
show hours, translation services, on-site assistance and a table top
showcase, and one-on-one meetings in Hangzhou, China. The
participation fee for Food Show Plus!™ Services is $300.
Information on the Branded Program and Food Show Plus!™ can be found on the FoodExport-Midwest website.
Questions can also be directed to Ms. Lisa Stout, Agricultural
Marketing Consultant at the Wisconsin Department of Agriculture, Trade
and Consumer Protection, lisa.stout@wisconsin.gov, (608) 224-5126.
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