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Division
of Investment and Export
PO Box 7970
Madison, WI 53707-7970
USA
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Vol.
8 #2, November 2008
New Trade Handbook Published
The U.S. Department of Commerce has released a new edition of A
Basic Guide to Exporting that includes updated information on
identifying new markets and selecting the best finance options, as well
as other tips to help businesses take greater advantage of the current
boom in U.S. exports.
A Basic Guide to Exporting is a step-by-step manual that covers various
topics, including how to identify best overseas markets and financing
options and how to create a Web site for selling goods to international
buyers. The book contains 17 chapters on the nuts and bolts of the
export process, as well as case studies in which owners of mostly small
companies share how they have profited from international sales. Some
of the featured companies are involved in hair care products for pets,
senior care, fiberglass houses that withstand tropical storms, medical
devices, and machines that use light bursts to purify water. The
merchandise may seem ordinary, but not how the companies have increased
their sales in the face of slowing demand at home.
According to the U.S. Department of Commerce, there were more than
235,000 exporters in the United States in 2007, up about 4 percent over
2006. Although the number of exporters is growing as more U.S.
companies find overseas opportunities too good to resist, the dollar
value of U.S. exports is growing at a much faster rate. This also
suggests there is ample opportunity for small and medium-sized
companies to add to U.S. export growth in value and volume if these
companies can take advantage of the opportunities.
Numerous studies indicate that non-exporters would sell internationally
if they had more information on opportunities and on the nuts and bolts
of how to complete the paperwork, to reduce risk, and to get paid. A
Basic Guide to Exporting is intended to fill that information void and
to take the exotic and mysterious elements out of exporting.
The first edition of the guide was published in 1935, long before the
Internet, credit cards, and jet transportation—things that have
revolutionized and significantly increased trade between nations.
The publication costs $19.95 and is available at bookstores or can be
ordered at http://www.export.gov/basicguide. The Web site features reviews and sample chapters from the book.
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