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Division
of
Investment and Export
PO Box 7970
Madison, WI 53707-7970
USA
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Vol.
7 #6, July 2008
National Recognition for Johnsonville Sausage’s International Work
 Johnsonville
Sausage, LLC of Sheboygan Falls was recognized for its international
success when President George W. Bush and U.S. Department of Commerce
Secretary Carlos M. Gutierrez presented the firm with the
President’s “E” Award for Export Excellence at the
White House May 20. The “E” Award, the highest honor the
Federal government can give to an American exporting company,
recognizes U.S. firms for their competitive achievements in world
markets and their part in increasing U.S. exports abroad.
“Johnsonville made the strategic decision years ago to
invest in expanding the company’s activities outside the United
States, as a way to increase channels for growth,” said Bill
Morgan, the company’s president. “This strategy, based upon
brand development in international markets and building an
international infrastructure, has allowed us to grow so that
we’re currently exporting to 30 countries around the
world.” Through extensive consumer research, Johnsonville
produces several products solely for certain markets and tailored to
the local flavors of that country. Products include Lemon and Herb
sausage in Japan, Honey and Garlic sausage in Canada and Meridionale
sausage in France.
Johnsonville Sausage is the number one national brand of brats, Italian
sausage, smoked-cooked links and fresh breakfast sausage links in the
United States. The company was established in 1945 and currently
employs more than 1,400 workers in Wisconsin and Kansas.
The Presidential “E” Award was created by President John F.
Kennedy in 1961. It is given to persons, firms, and organizations
engaged in the marketing of products that make significant
contributions to the expansion of the export trade of the United States.
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