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201 W. Washington Ave.
Madison, WI 53703
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Mailing Address:
P.O. Box 7970
Madison, WI 53707-7970

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Scott Walker
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IMPORTANT: As of July 1st, 2011, functions once performed by the Wisconsin Department of Commerce have been moved to other state agencies and the Wisconsin Economic Development Corporation. The former Commerce web site will continue to exist for the next several months as resources are moved to new web site locations. We will make every attempt possible to direct our users to the new locations as web resources are moved.

Division of Investment and Export
PO Box 7970
Madison, WI 53707-7970
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Vol. 7 #6, July 2008

Food Trade Mission to Taiwan
By Lisa Stout, Wisconsin Department of Agriculture, Trade, and Consumer Protection
Food Export-Midwest and Wisconsin Department of Agriculture, Trade, and Consumer Protection are sponsoring a Focused Trade Mission to Taiwan, September 29 - October 1, 2008.  The emphasis will be on bakery ingredients and processed fruits.  Significant demand exists in Taiwan for additives/fortifiers, cereals and grains, frosting and decorations, flavorings, fillings, flour/mixes, blueberries, cherries, cranberries, and dried fruit.

Mission participants will receive:
  • Import analysis and a competitive store check for one product
  • In-market seminar on the Taiwanese market and label regulations
  • Guided tours of manufacturing facilities
  • Guaranteed one-on-one meetings with key buyers, consolidators, importers, and distributors and a table-top product showcase for potential customers
  • Company profile included in Taiwanese Trade Mission promotional brochure to be used during the table-top showcase and widely disseminated throughout the region
  • Interpreters provided throughout the mission to facilitate communication between exporters and their potential customers
  • Educational seminar of your product for the Taiwanese local trade
The participation fee is $475.  Airfare, hotel, and personal expenses are not included.  The Branded Program of Food Export-Midwest can cover 50 percent of some mission expenses incurred by qualifying companies.   Information on program requirements can be found at http://www.brandedprogram.org.  For more information on the mission, contact Ms. Lisa Stout, International Marketing Consultant at the Wisconsin Department of Agriculture, Trade and Consumer Protection, lisa.stout@wisconsin.gov, (608) 224-5126.