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Division of Investment and Export
PO Box 7970
Madison, WI 53707-7970
USA
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Vol. 7 #4, March 2008

Chinese Food and Beverage Exhibition
Space is still available for Wisconsin’s food and beverage companies interested in exhibiting at the USA Pavilion at the SIAL China Food Show. The event is scheduled for May 14-16, 2008 in Shanghai, China. SIAL China is considered the premiere event for the food, beverage, wine, and spirits industries in Asia. In 2007, more than 22,000 visitors from 87 countries attended SIAL China. This was an eight percent increase over 2006.

Funds are available to help Wisconsin companies defray the costs of exhibiting. The Branded Program of Food Export-Midwest provides up to a 50% reimbursement to eligible companies for exhibit and travel fees. Visit www.brandedprogram.org for more information or contact Ms. Lisa Stout, Agricultural Marketing Consultant at the Wisconsin Department of Agriculture, Trade and Consumer Protection, lisa.stout@wisconsin.gov, (608) 224-5126.