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Export Assistance
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Reporter Contacts
(608) 267-4417

Central Building Location:
201 W. Washington Ave.
Madison, WI 53703
View map / get directions

Mailing Address:
P.O. Box 7970
Madison, WI 53707-7970

Office of Governor
Scott Walker
Link to Governor Walkers's web site
 
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IMPORTANT: As of July 1st, 2011, functions once performed by the Wisconsin Department of Commerce have been moved to other state agencies and the Wisconsin Economic Development Corporation. The former Commerce web site will continue to exist for the next several months as resources are moved to new web site locations. We will make every attempt possible to direct our users to the new locations as web resources are moved.

Markets Abroad

Before attempting to do business in another country it is very important to review market condtions there.  Customer needs, business practices, and government regulations vary significantly around the world and often times differences exist within countries.  Here are several resources that Wisconsin businesses can use to learn about and evaluate markets abroad. 

Cartoon of an EmbassyThe Wisconsin Department of Commerce maintains a network of International Offices in key markets that can conduct market viability studies and agent/distributor searches as well as identify government regulations that can affect your sales efforts.  Click here to listen to a series of updates from the director of Wisconsin’s Trade Promotion Offices in Canada, Mexico, Brazil, and China on market conditions their markets, opportunities for Wisconsin exporters, and strategies for success.   These updates were recorded at Navigating the Global Marketplace - Opportunities for Northern Wisconsin Businesses, a day-long conference held in Wausau in May during the Trade Promotion Office directors’ annual visit to the state.

Wisconsin has a number of sister-state relationships in different parts of the world.  Existing bonds and friendships can make it easier to get introduced to a new market.

The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) has begun producing 2-page international market reports addressing export opportunities, market situations, and tips for exporting agricultural products for selected markets. The reports are available in PDF format on the DATCP website.  

The U.S. Department of State issues Background Notes that provide a brief synopsis of a country's history, economy, and relationship with the United States.

The U.S. Department of Commerce regularly updates Country Commercial Guides that cover economic data, local business practices, travel conditions, best prospects for U.S. businesses, and key contacts.  Commerce also issues industry specific reports focussing on either individual countries or global markets.

Additional on-line sites with information about international markets can be found by clicking here.