Wisconsin Department of Commerce: Chinese Food and Beverage Exhibition -

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IMPORTANT: As of July 1st, 2011, functions once performed by the Wisconsin Department of Commerce have been moved to other state agencies and the Wisconsin Economic Development Corporation. The former Commerce web site will continue to exist for the next several months as resources are moved to new web site locations. We will make every attempt possible to direct our users to the new locations as web resources are moved.

Chinese Food and Beverage Exhibition

Space is still available for Wisconsin's food and beverage companies interested in exhibiting at the USA Pavilion at the SIAL China Food Show. The event is scheduled for May 14-16, 2008 in Shanghai, China. SIAL China is considered the premiere event for the food, beverage, wine, and spirits industries in Asia. In 2007, more than 22,000 visitors from 87 countries attended SIAL China. This was an eight percent increase over 2006.

Funds are available to help Wisconsin companies defray the costs of exhibiting. The Branded Program of Food Export-Midwest provides up to a 50% reimbursement to eligible companies for exhibit and travel fees. Visit www.brandedprogram.org for more information or contact Ms. Lisa Stout, Agricultural Marketing Consultant at the Wisconsin Department of Agriculture, Trade and Consumer Protection, lisa.stout@wisconsin.gov, (608) 224-5126.

Seoul Food and Hotel Food Show
The South Korea economy depends heavily on foreign trade which translates to opportunities for U.S. food suppliers. The Seoul Food and Hotel show strives to be the most representative food fair in all of Northeast Asia. The show attracted nearly 40,000 attendees in 2007. The event is scheduled for May 14-27, 2008 in Seoul, South Korea.

For more information about exhibiting and tradeshow enhancement services, contact Ms. Lisa Stout, Agricultural Marketing Consultant at the Wisconsin Department of Agriculture, Trade and Consumer Protection, lisa.stout@wisconsin.gov, (608) 224-5126.

-- Stanley Pfrang